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Bachelor of
Bachelor of
Marketing Science

Developed based on ASU curriculum, Bachelor of Marketing Science program is an advanced marketing education offering you a state-of-the-art curriculum in modern marketing science including strong Digital marketing component.

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About the program

As a Bachelor of Marketing Science student, you will gain an understanding of the science behind consumer behavior and the critical role that marketing plays in all organizations driving consumer demand. You will acquire comprehensive knowledge in consumer behavior, market research, communication, and digital marketing techniques, as well as an overview of economics, management and business operations.

Graduates of the program will be well prepared for a variety of dynamic roles in marketing, advertising, and sales in almost every industry.

1
Modern marketing science curriculum with strong Digital marketing component
2
Dual degree pathway: Bachelor of Marketing Data Science from AUK and Bachelor of Digital Audiences from ASU (3+1)
3
Practical learning experiences and internships in global companies
About the program

Students will become proficient in:

Consumer behavior and market intelligence
Consumer behavior and market intelligence

Learn how to monitor market trends and competition, conduct consumer research, analyze marketing campaigns performance and digital audience insights.

Economics and finance
Economics and finance

Understand micro- & macroeconomic principles, business finance and accounting systems and processes.

Media and communications
Media and communications

Gain marketing communication skills, including intercultural, visual and digital techniques, learn social media foundations and digital media literacy.

Business strategy and management
Business strategy and management

Develop leadership skills to manage teams and projects, develop competitive marketing strategy and drive innovation pipeline.

Career opportunities
As a Marketing Science graduate

you will be prepared to provide input to an insight-led vision for business strategy. Many marketers lead successful careers, reaching CEO level or becoming entrepreneurs launching and expanding their own businesses.

Internship

Embark on a valuable journey with AUK internship program,

an essential component of the curriculum aimed at equipping students with practical knowledge and skills directly from industry-leading  employers. AUK internship program facilitates exposure to American and other international enterprises and the opportunity to earn additional compensation ensuring practical and relevant training to make you career-ready right after university. 

Students will engage in the activities of a particular company under the guidance of the Internship Education Program Advisor and Employer Representative, developing essential hard and soft skills tailored to their career aspirations. Upon completion, students will compile a report detailing their internship activities. 

This experience also allows students to build their professional networks, connecting them with peers and professionals across the globe. The internship program is a valuable, practical step towards building a successful career and meaningful connections.

Graduates can succeed in leadership roles in the following fields:
  • Marketing and Communications
  • Market Analysis
  • Innovation Management
  • Creative & Media
  • Business Development
  • Consumer Relations Management
  • Online Sales and Digital Marketing
Career Opportunities include:
  • Account or Promotions Manager
  • Advertising Sales Agent
  • Marketing Manager
  • Consumer Intelligence Manager
  • Marketing Director
  • Marketing Communications and Media Manager
  • Product or Brand Manager
  • Social Media Manager
  • Event Planner
Dual Degree Route and ASU Pathways

Degree Routes and ASU Pathways

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Dual Degree Route and ASU Pathways

Dual degree options make top-quality education accessible for Ukrainian students at AUK. Through a combination of online and offline study, you have the opportunity to gain diplomas from both American University Kyiv and Arizona State University.

You can also choose to study on campus or online at ASU.

AUK Degree

4 years studying at AUK, a student gets AUK Bachelor’s degree in Marketing Science.

Dual Degrees AUK+ASU

This program supports dual degrees via model 3+1: 3 years studying at AUK and 1 last year studying at ASU. After successful graduation student gets two Bachelor’s diplomas from AUK and ASU.

ASU Pathways

Being a Bachelor’s student of Marketing Science at AUK you can gain the dual Bachelor’s degree option (3+1): 3 years studying at AUK + 1 year studying at ASU. Upon successful completion of all coursework, it implies for students to receive a Bachelor’s degree from AUK and a Bachelor’s degree from ASU.

All transfer applicants must have a Bachelor’s degree from AUK with a 3.00 GPA for all transfer work and meet ASU transfer admission requirements.

Students of Marketing Science should be prepared to apply to Arizona State University in the third year of study (the 5th semester of study at AUK). The study at ASU will start in the 7th semester of study in the Bachelor’s program of Marketing Science.

Application

Application deadline (2024)
01
Application deadline for the first wave:
July 31 2024
02
Application deadline for the second wave:
August 31 2024

It may take approximately 2 weeks to get an admission committee decision once all requested materials are received.

Please note that we are following the American tradition of rolling admission process, so applicants have an opportunity to reserve a place in the program before official enrollment.

We encourage you to plan your admission journey well in advance and contact the enrollment team for more details.

Applicant requirements
  • Completed secondary education 
  • Good level of English: B2 (TOEFL internet based: 56 – 78, IELTS Academic: 5.5 – 6.0, Duolingo English test: 80 – 119)
  • Motivation letter 
  • Video-answer in English
  • National Multidisciplinary Test result: minimum score 130, foreign language (English) 150+
Documents provision
  • Application form
  • National ID
  • Tax code number
  • English certificate
  • Digital 3*4 cm photo
  • School original diploma and appendix
  • Military registration document (for those eligible for military service)

Admissions

1
Talk to an AUK Enrollment Advisor to find the best option for you

Complete the request form, and one of our Enrollment Advisors will contact you to guide you through the admission process, program details, and required documents.

2
Apply to AUK

Congratulations! This is your first step toward admission to AUK. To access the registration form, you will need to create a personal applicant’s account. Please note that the registration form must be filled out in English. You will also need to upload documents, a resume in English and write a motivation letter.

3
Pass AUK’s assessment and receive scholarship options

Get ready for an assessment of program-related knowledge and experience in the form of tests, open questions, and video-answers. After which, we will offer successful applicants a place on the program, introduce scholarship options, and provide information on the next steps.

4
Sign the contract with AUK

To complete the enrollment process, you need to choose our competitive offer at the EDBO, provide the necessary official documents (passport, educational document, etc.). After that, you will receive enrollment confirmation and will be able to sign educational and financial contracts.

Bachelor of

Marketing Science
Start:

fall 2024

Duration:

4 years

Format:

Hybrid: on campus and online

Diplomas:

AUK+ASU

Start your journey
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